Freight Decarbonisation Specialist

Technology-enabled logistics carbon advisory

Helping Australian companies measure, reduce, and report freight emissions with the accuracy and credibility that regulators, investors, and customers now demand.

Michael Blake - Freight Decarbonisation Specialist
25+
Years in Global Logistics
10+
Years in Freight Decarbonisation
Trusted by
Wine Australia NewVolt Infrastructure Daily Cargo News Laderen Metrics

Most organisations get their freight emissions wrong

Crude estimation methods, fragmented data, and a lack of specialist logistics knowledge leave companies exposed to regulatory risk and missed reduction opportunities.

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Measurement Gaps

Up to 40% variance between conventional emissions modelling and real-world data. Most companies don't know what they don't know.

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Regulatory Pressure

ASRS mandatory climate reporting, Scope 3 obligations, and 2,800+ reporting companies mean freight emissions can no longer be estimated away.

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Commercial Risk

Corporate customers are making procurement decisions based on carbon data. Without credible emissions evidence, you lose tenders and market share.

Practical solutions, not just reports

Combining deep logistics operations experience with technical emissions expertise to deliver measurable outcomes.

01

Logistics Assessment & Emissions Analysis

Comprehensive evaluation of your supply chain operations and carbon footprint. Identify where current measurement diverges from real-world activity, map data sources, and quantify improvement opportunities using GLEC and ISO 14083 aligned modelling.

Gap Analysis Data Mapping Laderen Metrics
02

Carbon Literacy & Capability Building

Embed emissions knowledge across your organisation so sustainability becomes a core capability — not a one-off project. Practical training tailored to your sector, from boardroom to operations floor.

Team Training Compliance Readiness Implementation Roadmaps
03

Freight Provider Market Positioning

Build credibility and commercial advantage through sustainability. Align emissions data to customer expectations, train sales teams on carbon value propositions, and develop verified credentials that differentiate you in tenders.

Sales Enablement Anti-Greenwash Credentials
04

Strategic Consulting & Technology

Deep technical expertise on demand — decarbonisation strategy, technology integration for tracking and reporting systems, and regulatory compliance advisory. Engagements from 3–6 month projects to ongoing retainers.

Strategy Technology Compliance

Real impact across Australian industry

Measurable outcomes for ASX-listed companies across construction, beverage, healthcare, and fashion sectors.

Construction Materials · $1B+ Revenue

Maintained European market share under low-carbon procurement pressure

Implemented integrated freight and carbon mitigation program, protecting product lines threatened by architects' emerging sustainability procurement standards.

Premium Beverage · Climate Active Certified

Identified 70% logistics emissions reduction opportunity

Enhanced measurement accuracy revealed major over-reporting, delivering precise methodology and significant carbon credit cost savings.

70% reduction identified
Healthcare Technology

Enhanced carbon inventory calculation and data integrity

Comprehensive supply chain audit and pilot program implementation delivering improved reporting precision across the organisation.

Global Fashion Brand

Revealed 30% emissions variability between vessels on same routes

Vessel-level performance analysis enabled informed carrier selection and verified biofuel insetting pathways for the brand's supply chain.

30% variability uncovered

Wine Australia Commission

Leading a comprehensive review of greenhouse gas emissions data accuracy for grape and wine transport across the Australian wine sector — from vineyard to port.

  • Transport emissions gap analysis for the national wine sector
  • Multi-tier stakeholder engagement with wineries and transport providers
  • Comparative modelling benchmarked to GLEC and ISO 14083 standards
  • Practical guidance resources for wine enterprises at all scales

NewVolt Infrastructure

Industry knowledge partner supporting market engagement and shipper-led demand strategy for the increased uptake of Battery Electric Trucks on the NewVolt Network in Melbourne, Australia.

  • Supporting shipper-led demand strategy for electric freight adoption
  • Market engagement with shippers looking to decarbonise their freight task
  • Connecting sustainability objectives with operational freight requirements

Structured programs that deliver results

Tailored engagement formats designed to build capability, generate evidence, and create competitive advantage for your business.

Three workshops to transform how your team sells

Building from market context through carbon fundamentals to a practical, repeatable sales approach.

The Landscape

Market forces driving freight decarbonisation. Regulatory and investor pressure. Real customer examples. Where Australia sits globally.

Carbon Literacy

Scope 3 fundamentals, measurement methods, modal comparison data, and guardrails for confident customer conversations.

Sales Integration

Customer profiling with ESG data, building the carbon pitch, engaging sustainability teams, and live scenario practice.

Quantify the carbon advantage with defensible data

Focused engagements that give your business the methodology-backed evidence to put in front of customers, boards, and stakeholders.

Modal Shift Analysis

Comparative emissions modelling across road, rail, coastal, and air freight on designated trade lanes — using internationally recognised standards and the Laderen Metrics platform to produce defensible, transparent results.

Decarbonisation Initiative Analysis

Quantify the emissions impact of proposed changes — carrier selection, route optimisation, fuel switching, biofuel insetting, or fleet electrification — with defensible, customer-ready data.

Customer-Ready Case Studies

Polished case study documents with comparative emissions data, methodology notes, sales talking points, and board-ready narratives that turn proof points into pipeline.

Need something different?

Every supply chain is unique. Whether it's a bespoke consulting engagement, a pilot project, a partnership discussion, or something that doesn't fit neatly into a box — let's talk about what you need and build it from there.

Start a Conversation

Speaking & Recognition

A recognised voice in supply chain decarbonisation, advocating for practical, scalable solutions across the freight and logistics sector.

  • EV Charging Summit & Expo, Las Vegas 2026
  • Port Electrification Australia, Sydney 2025
  • Hume City Council Webinar 2025
  • QLD Transport & Logistics Council Webinar 2025
  • SIMPAC, Melbourne & Brisbane 2024
  • Supply Chain Week, Sydney 2023
  • GreenPort Oceania, Newcastle 2023
  • Compliance & Regulation Summit, Melbourne 2023
  • Global Shippers Forum, Melbourne 2019
  • Tasmanian Freight Summit 2019

Awards

Daily Cargo News Environmental Award Winner (2023) and Finalist (2024). Australian Supply Chain & Logistics Awards Finalist for Environmental Excellence (2024).

Media & Publications

  • Daily Cargo News — Opinion & Insight Contributor
  • Splash 24/7 — Scope 3 GHG Transparency
  • Swinburne University — World-first Logistics Emissions R&D
  • Freight Trade Alliance Bulletins
Get in Touch

Ready to get your freight emissions right?

Whether you need an emissions assessment, team training, or strategic advisory — let's discuss how to make your logistics carbon data a competitive advantage.

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